Why is PBS asking for my viewing data in order to use Passport?

Created by Jacqueline Lo, Modified on Thu, 15 Jun, 2023 at 4:48 PM by Jacqueline Lo

In order to provide Passport to our members, it’s necessary for PBS and South Florida PBS to pass viewing history data to each other and to certain service providers (e.g., our member database host.) This viewing data may be used to help us better understand viewing habits and to customize and improve your experience. It will not be sold or otherwise made public. 


We are required by law to get your consent to share your viewing history data with these parties in accordance with the Video Privacy Protection Act. Your consent lets us work with PBS and our vendors to provide the PBS Passport service to you. Be assured that we take our members’ privacy very seriously.  


You can view our complete Privacy Policy here. 

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